The B2B buyer persona template

Buyer personas are useless if you create them just for the sake of it and you base them on little to no data. But if you do proper research and gain insights into what your customers want, need, fear, are frustrated with, or are interested in, you'll be able to perfect your marketing efforts.

The buyer persona will help you decide which channels to focus on, what kind of content to create, where and when to show up, and a lot more!

While working on 20+ B2B projects we came up with the best methodology of creating buyer personas. Now, we are sharing all that knowledge with you.

Download the template here and head to our blog post where you'll find more information on how to gather insights and fill out the template to create your buyer persona.